Freelancer article: Professional brand management
Service providers can showcase their work with a short article in the Freelancing.hk-News, In this issue, we present a marketing expert focusing on branding.
Brands have determined my life for years - professionally as well as privately. Consistent brand management requires a fundamental analysis and a good strategy.
It is necessary to understand and grasp the brand in its entirety instead of targeting a group-oriented view. The brand must be adapted to your company structure and should be determined and managed according to the desired customer effect. Only by taking a holistic view, the success modules of a strong brand can be discovered and strategically planned.
Based on a holistic brand analysis and consulting, every company can increase its added value by certain strategic measures. As a freelance brand researcher and consultant, I am looking forward to your assignment!
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This article was published in the Freelancing.HK-News 65.