Freelancer Article: Customer And Employee Newsletters For Small And Medium-Sized Companies
Our registered service providers can introduce themselves with an article in this Freelancing.hk-News. In this issue, we present our provider no. 50, (category Marketing-PR, $45/hour). Among other things, this freelancer produces periodical customer and company newspapers, all the way from the idea, writing the individual articles and design to the final printed copy.
It is standard for large corporations to regularly publish their own corporate magazine. They normally have a separate department for public relations, which is also responsible for issuing the company newspaper. However, small and medium-sized companies are often hesitant to issue their own company newspaper, due to additional fixed staff costs.
To know whether an own company newspaper is worthwhile at all, the benefits and costs for a medium-sized company should be compared beforehand. Such a review is always recommended, even if it results in a decision against an in-house magazine. Maybe issuing a more cost-effective newsletter turns out to be the better alternative. If necessary I will create also a benefit/cost analysis for your company, where I give a specific evaluation for your customers or staff newspaper vs. a regular newsletter.
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This article was published in the Freelancing.HK-News 58.